Guide to Paid Ads

Ads are a great way to help you build brand awareness, drive traffic and generate more sales.

To get the most out of your paid ads, we recommend following a couple of best practices.


  • Rely on ads to boost poorly performing content

  • Solely use Instagram ads to gain followers

  • Replace your organic strategy for a paid strategy (both are important)

  • Target too broad or too narrow


  • Have a set objective and goal

  • A/B test your ads - images, text, audiences

  • Have a defined “saved audience” to use for your ads (do not use auto targeting)

  • Use Facebook Ads Manager for more robust targeting options & better ad objectives

  • Have a clear call-to-action in your ad text