Ads are a great way to help you build brand awareness, drive traffic and generate more sales.
To get the most out of your paid ads, we recommend following a couple of best practices.
Rely on ads to boost poorly performing content
Solely use Instagram ads to gain followers
Replace your organic strategy for a paid strategy (both are important)
Target too broad or too narrow
Have a set objective and goal
A/B test your ads - images, text, audiences
Have a defined “saved audience” to use for your ads (do not use auto targeting)
Use Facebook Ads Manager for more robust targeting options & better ad objectives
Have a clear call-to-action in your ad text