Your Guide to Facebook Custom Reporting

We know the Facebook Ads Manager reporting can be a little overwhelming but with these steps you’ll have a custom Ads Manager dashboard with the metrics that matter the most.

  1. Navigate to your Ads Manager dashboard

  2. Click the Columns: Performance drop-down menu and select Customise Columns

  3. remove the unwanted metrics that are currently in the reporting column

    • You want to have these 11 metrics

      • Campaign Name

      • Delivery

      • Ad Set Name

      • Bid Strategy

      • Budget

      • Last Significant Edit

      • Results

      • Reach

      • Cost per Result

      • Amount Spent

      • Ends

  4. Add in the purchases, conversion value, and ROAS metrics

  5. Scroll down to the Purchase ROAS row and select the Total checkbox. Then in the Purchases row, select the checkboxes for Total, Cost, and Value

  6. Scroll down to the bottom of that column to edit the segments

  7. deselect all of the boxes that are ticked including website purchases - you just want the total purchase value, not the segmented data

  8. You should be left with a custom reporting column that includes:

    • Campaign Name

    • Delivery

    • Ad Set Name

    • Bid Strategy

    • Budget

    • Last Significant Edit

    • Results

    • Reach

    • Cost per Result

    • Amount Spent

    • Ends

    • Website Purchases (no segmenting)

    • Cost per Purchase

    • Purchases Conversion Value (no segmenting)

    • Website Purchase ROAS (no segmenting)

  9. Set your reporting window

  10. To get a true picture of how your campaigns and ads are performing, you want to add the 28 day view window

  11. Save as Preset in the lower-left corner