Google Analytics is great for collecting basic and advanced website data.
Setting Up Google Analytics
Create or sign in to your Analytics account:
Go to google.com/analytics
Do one of the following:
To create an account, click Start for free.
To sign in to your account, Click Sign into Analytics.
Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
In the ACCOUNT column, use the menu to select the account to which you want to add the property.
In the PROPERTY column, select +Create Property from the menu.
Select Website or Mobile app.
(Mobile app) Under Tracking Method, select Firebase. Select an app from the menu and click Connect App.
Enter the Website or App Name.
(Web only) Enter the Web Site URL.
Select an Industry Category.
Select the Reporting Time Zone.
Click Get Tracking ID.
Follow the instructions to add the tracking code to your website so you can collect data in your Analytics property.