Ads are a great way to help you build brand awareness, drive traffic and generate more sales.
To get the most out of your paid ads, we recommend following a couple of best practices.
To effectively harness the power of Instagram Stories, you should consider some tactical tips that’ll help you get the best results.
We know the Facebook Ads Manager reporting can be a little overwhelming but with these steps you’ll have a custom Ads Manager dashboard with the metrics that matter the most.
Running paid campaigns on LinkedIn requires a LinkedIn Campaign Manager account.
If you’re using an agency or having an employee run your campaigns, you’ll need to add them to your ads account.
To add a user to your ads account:
Google Analytics is great for collecting basic and advanced website data.
Setting Up Google Analytics
Create or sign in to your Analytics account:
By sharing access to your Google Ads account, you can work with your agency on the same Google Ads account.
Manage the list of users that have access to your Google Analytics account with these simple steps.
Facebook Campaign Budget Optimisation or CBO has been an optional feature in your Facebook Ads Manager and from September 1, Facebook will automatically apply CBO to all your current and any new paid campaigns you run.
If you're a business who works with an agency or consultant, you'll likely want to add your agency or consultant to your Business Manager and share your business' assets with them.
As your business grows and ad spend increases you’ll most likely need to add additional users, partners or a Facebook marketing agency to help you manage all your assets and advertising campaigns.
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